Identify the main problem your audience faces
Provide more details about the core issue. Highlight the obstacles standing in the way of your audience’s desired outcome.
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List the problems, fears, challenges, obstacles, and struggles your audience faces that keep them from achieving what they truly want.
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Bring emotions into the text by addressing the frustration your audience feels. Describe how irritated, stressed, or overwhelmed they are with their current situation and how this affects their lives.
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